How can challenger candidates win elections against incumbents? 

A new book by Dr. Louis Perron answers this question by comparing four successful challenger candidates from the USA, Germany, Brazil and the Philippines. In this sense, what do Bill Clinton, Gerhard Schröder, Luis Inácio Lula da Silva and Joseph Estrada have in common?

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Campaign Update
We publish an occasional, free newsletter, the Perron Campaigns Election Update. In each issue, we address a topic in the field of election campaigns, political marketing or public affairs. By now, we are mailing our update to more than 5,000 readers worldwide. We would be glad to send it to you as well.

Last Issue:

Can Donald Trump Win?

The 2016 Philippine election

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Zurich Public Relations Association
October 4, 2016

Dr. Louis Perron gives a speech on the U.S. Presidential Election Campaign: "The Battle for Attention: Political Communication in an Election Campaign"


Lions Club Chur
October 17, 2016

Dr. Louis Perron gives a speech on the U.S. Presidential Race

University of Zurich
Spring Semester 2017

Dr. Louis Perron teaches a class in "Political Marketing and Political Communication: Theory and Practice of Election Campaigns" at the department of political science at the University of Zurich.